OOH & SOCIAL CAMPAIGN, ONLINE GAME, VIRTUAL EXPERIENCE (2022)
2022 Spotify Wrapped
Spotify Wrapped is a celebration and look at the world’s listening habits year after year on the Spotify platform. Each year, Spotify releases fan-favorite data stories of your top listened-to artists, songs, total time listened and more. 2022 Wrapped celebrated the two-way connections that fans and creators have through bespoke data stories from “listening personalities”, which told you how you listen, to “audio day” which dived into how you listen in different parts of your day.
Digital OOH & Social
For 2022 Wrapped, Simone supported the Global and North America marketing campaign, project managing the artist approvals and delivery of over 200+ unique creative assets across Paid Social and OOH, distributed globally to regional markets.
Through gamified data stories, the campaign creatively invited people to “play Wrapped,” featuring top artists across a diversity of global genres and popular songs of the year.
Wrapped on Roblox
Wrapped came to the Spotify Island Roblox experience via “WonderWrapped.” Working with the creative team and game development agency, Simone led the expansion of the design vis for 2022 Wrapped into this metaverse, which consisted of monograms representing the layers within our listening, and ourselves.
Players earned WonderWrapped points by completing games and quests along the playful shapes and obstacles. A new speed level was stablished which allowed players to climb a fantastical mountaintop, bringing new challenges to the world.
A Merch Mall and photobooth was created featuring 11 different artists. The Merch Mall featured bespoke and custom virtual merch players could obtain, representing each artists’ style and brand.
Bizarrap's Synthesizer
Black Sherif's Necklace
Calvin Harris' DJ Set
WonderWrapped Cloak
CRO's Mask
SUMNI's Butterfly Wings
Doechii's Alligator Boots
Eslabon Armado
Tove Lo's Scorpion Tail
NIKI's Angel Wings
Creative & Production:
Wrapped on Roblox: Edward Yeung, Ron Lam, Marcelo Alfonso de Almeida, Marie Roenn, The Gang Sweden
Role:
Brand Manager - Project Management, Creative Production
November 2022, Spotify.