Fisher Price: Let’s Be Kids

Strategically repositioning Fisher-Price’s 90 year history, Simone worked with Wieden + Kennedy to tap into nostalgia of parents, recognizing that when adults can see the world like kids and lean into the power of their imaginations, it’s something we all benefit from being around and remembering.

In this film, John Goodman welcomes adults back to childhood, bringing them back to a place they might have forgotten with “Welcome Back,” launching during the 71st Emmy Awards.

Role: Brand Manager.

September 2019, Wieden + Kennedy.