PRODUCT EXPERIENCE, INFLUENCER SOCIAL, EVENT ACTIVATION (2022)
GetReadyWithMusic
Product Experience
Playing to the existing trend on social media: "Get Ready With Me (“GRWM”) where users document their looks of the day, Simone developed a product experience with cross-functional partners, Creative and Production that served as a complementary tool where users can create a playlist that connects to their ‘fit.
Th experience asks the user a serious of questions, like “what are you getting ready for,?” and “what colors are in your fit,” which all connect to certain genres and types of music. This experience launched in 37 markets across the globally, delighting users by celebrating the intrinsic connection between music and fashion.
Dixie & Charli D’Amelio
Spotify partnered with the The D’Amelio sisters to create awareness of this experience, drive engagement and generate social conversation. Simone, Creative and Production partnered with photographer Josefina Santos to shoot custom photography to feature them in campaign assets in 15+ of the participating markets where the product experience was available.
Other People’s Clothes x GetReadyWithMusic
To take this experience into physical spaces, GetReadyWithMusic partnered with Other People’s Clothes in NYC, re-creating the thrift store through the lens of the product experience. The store featured sections of textured clothes, vibrant accessories, and, of course: Tan France.
Role: Brand Manager.
September 2022, Spotify.