BRAND FILM (2018)
Air Moves You
Ode to Air
To market Nike VaporMax air, Simone worked with the W+K creative team and award winning director, Alejandro G Iñárritu, to develop a brand film featuring everyday and professional athletes breathing and gasping for air as they exert themselves harder and harder in their respective sport. The film highlights the simple, yet critical role of air to push you toward your human potential.
Role: Brand Manager.
2018, Wieden + Kennedy.