Come Out of Nowhere ft. Lebron James

With Nike Basketball, Simone worked with W+K to celebrate the 2016 season opener with a brand film featuring Lebron James. This film illustrates the stories of everyday ballers, hustling to reach their defining moments in their sport.

These moments were paralleled against Lebron’s own career and that of the Cavaliers as he came back majorly after the Cavaliers trailed the Golden State Warriors 3-1 in the 2016 NBA Finals, ultimately proving being overlooked can never block your path to greatness.

Role: Brand Manager.

October 2016, Wieden + Kennedy.