Nike’s Unlimited Greatness ft. Serena Williams

As part of its “Unlimited” campaign, Simone helped pay homage to the greatest: Serena Williams, with a brand film and OOH. The film journeys her sports career with words illustrating her path - describing where she’s come from, what she’s been called, how she’s been ranked and where she has played, shifting between the high and low points in Williams’ career.

Ultimately proving that her journey has shown she is not the greatest female athlete.

She’s the greatest. Period.

Role: Brand Manager.

September 2016, Wieden + Kennedy.